Animal Tracker Database Detectives
Have you met a Database Detective?
In partnership with Agria Pet Insurance, Animal Tracker are on a mission to ensure the safety and security of our beloved furry companions. Their innovative campaign takes them to parks and communities, highlighting an often-overlooked aspect of pet keepership: microchip registration.
Unveiling the mystery
Most pet keepers understand the importance of microchipping their pets. It’s a vital step in reuniting lost pets with their families. However, many are unaware that implanting the microchip is just the beginning. The crucial next step is registering your pet on a DEFRA-compliant database like Animal Tracker.
The missing piece
Here's the twist: microchipping alone doesn't automatically register your pet to you. This is where the Database Detectives come into play. We're here to educate pet keepers about the necessity of personally registering their pets.
The importance of keeping details updated
Their mission doesn't stop at registration. Keeping your contact details up-to-date is law. This ensures that if your pet goes missing, they can be swiftly reunited with you. Sadly, thousands of pets each year have outdated contact details, complicating the reunification process.
“Our Database Detectives play a crucial role in educating pet keepers about the importance of microchip registration. Sadly, many only update their details after their pet has gone missing. Let's change that narrative. By staying proactive and keeping contact information current, we can swiftly reunite lost pets with their families, ensuring pet’s find their way home.”
Lisa Hunter
Animal Tracker / CEO
Animal Tracker Database Detectives: out and about every week
Do you know which database your cat or dog is registered on? If not, don’t worry! Check here.
The Animal Tracker Database Detectives are out and about every week, interviewing keepers and educating them on the importance of microchipping, registration, and keeping those details up-to-date.
Have you spotted a detective yet?
Let’s come together, educate ourselves and others, and ensure that every wagging tail has a happy ending. See you in the park!